CEO of BlackBerry John Chen has taken to the official blog of firm just to clarify the Reuters article which sad it was thinking about leaving handset business. In nutshell, it's not.
John Chen writes : "I want to assure you that I have no intention of selling off or abandoning this business any time soon.
" I am well aware that you still love BlackBerry handsets. I love them too and I know they created the base of this company. Today our focus is on finding a way to make this business more profitable."
In the end he told : "We have not given up and we are not leaving handsets business." So there you have it.
CEO of BlackBerry John Chen says he is not opposed to completely existing mobile business if his company does not find a way to stop losing more money. Said in an recent interview with Reuters, Chen plainly stated:
" If I can not make more money on smartphones, I will not be in the smartphone business. You have to live short term. Maybe the prior management had the luxury to bet the universe would come to it. It do not have the luxury at all. I am losing both money and burning cash."
John Chen also said that Blackberry could make more money on shipping 10 million handsets per year, which is not a huge quantity, especially when you consider that back in the year 2011 Blackberry shipping around 52.3 million devices.
Sinking Ship? But the company is a more weaker than expected, directly down from a 20% handsets market share in the year 2009 to less than 2% now. Even if the company does continue with consumer handsets it does not sounds like that side of the business will be such a focus any more as John Chen claimed that "We are not investing more money to maintain the Angry Birds latest version." Moving forward the company will focus on business client instead.
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