Apple Named World's Most Powerful Tech Brand Of 2013

WASHINGTON : Apple named the most powerful brand in the technology industry, according to the recent report from CoreBrand.

CoreBrand's analysis, which is the most powerful technology brand, has come out with the list of hundred most elite brand list for the year 2014. Apple was ranked the 10th in the overall list, which was the highest spot for technology brand.

Apple was the only technology company to rank at the top ten of CoreBrand's rankings this year. Apple rank has been improved in the brand power over the years; 18th spot in the year 2013 and 93rd in the year 2009..

Microsoft ranked also has been improved and now is at the 11th rank overall and second highest in tech. Google is now in top three with overall rank of 26, moving up 90 positions since 2008.

Yahoo is growing in popularity, Yahoo is currently on 28th position and fourth position in the tech industry. This time Ailing Japanese giant took the 5th position, with an overall ranking of 31.

United States telecom giant AT&T lost 4 places compared to 2013 and moved from 29th position to 33rd now becoming the 6th most powerful tech company in the list. PC (Personal Computer) maker Dell, which went private last year, moved down 1 spot from the last year's ranking and took the 48th spot.

Samsung moved up five spaces over last year and gained 52nd position this year making it the 9th most powerful tech brand in the list. On the other hand IBM's brand power, has steadily improved and takes the 49th place in the overall ranking and 8th in the tech industry.

In recent years, EBay has shout up CoreBrand's list. gaining 58th position over the past 5 years. This year, EBay ranked 59th out of 100 overall and rounded up the top 10 most powerful tech brand.

The brand consultancy firm rates companies based on a survey of more than ten thousand business executives. Brand power is measured in terms of favorability and familiarity.